These projects honed my ability to balance creative innovation with strict adherence to brand guidelines, particularly during OnStar's rebranding journey. The shift toward a tech-forward, innovative identity offered exciting opportunities to experiment with new design elements while staying true to the brand’s vision.

My work spanned a variety of formats, including emails, direct mail pieces, social media posts, and landing pages for several campaigns. Each piece was crafted with the goal of repositioning OnStar as a leader in technology, safety, and innovation. This work challenged me to think creatively within established constraints, ultimately shaping my skills in delivering impactful designs that align with evolving brand narratives.